Noni

One of the most controversial functional foods to enter the market in recent years is noni juice, a beverage derived from the morinda citrifolia fruit that grows in the tropical regions of the world. Since its introduction into the market, noni juice has been subjected to one of the most distorted advertising and marketing campaigns in history. Multi Level Marketing companies, or MLMs, tried to sell noni juice as a miracle cure all drink, curing everything from diabetes to cancer. These claims were made by companies that wished only to sell as much of the product as possible without consideration for the health and well being of their customers. The noni juice sold by these companies contained very little of the actual noni fruit extracts themselves. These ‘fruit juices’ were mainly made up of sugar, preservatives, and artificial flavoring, all of which caused damage to the health of unwitting customers. These unscrupulous business practices are the main reason for a lot of the bad press that noni juice receives in the media. The truth, however, shows that real noni juice is in fact one of the healthiest functional foods available today.

Noni Juice contains many nutrients essential to our daily lives. These include vitamins A and C, vitamin B3, and the minerals, iron, potassium, calcium, and sodium. Vitamin A is essential to retaining good eyesight, and helps maintain the skin’s health. Several studies show that noni juice drinkers experience better skin quality and a reduction in acne, and credit the vitamin A and other macronutrients from the noni fruit. Vitamin A is also an essential component in gene transcription, meaning that regular healthy doses of noni juice can help reduce the incidence of gene-related disorders. Vitamin C is one of the most important micronutrients. It is a natural antioxidant, meaning that it helps prevents any cell damage caused by oxidative stress and free radicals. Vitamin C also helps boost the body’s immune system, offering enhanced protection from all types of illnesses and disease. Vitamin B3, or niacin, is an important nutrient that helps lower bad cholesterol levels and maintains healthy cardiovascular functions. The minerals iron, potassium, and sodium serve as important catalysts and regulators for some of the body’s most important processes, Calcium, of course, helps build strong bones, and recent studies suggest that large amounts of dietary calcium help boost the reduction of abdominal fat.

Noni juice also contains several less common phytochemicals, each with its own special properties and benefits. Beta-sitosterol helps reduce the blood cholesterol levels, while scopoletin has recently been found to have anti-biotic properties. Significant quantities of flavonoids can also be found in noni juice. These substances have been shown to help stop the development of certain cancers. These flavonoids also help prevent bouts of diarrhea by inhibiting the development of the intestinal fluids that cause it. Damnacanthal is another one of noni juice’s unique ingredients, and it is especially important because preliminary scientific studies show that it has the potential to inhibit the spread of HIV proteins in the body.

Given this assortment of nutrients and unique substances, it is little wonder that noni juice has long been one of the most important components of ancient tribal medicine. This is not a phenomenon that was limited to a single spot on the globe, but was instead practiced wherever the noni fruit grew. Medicine men from China, Japan, Samoa, and Tahiti prescribed noni juice as a treatment for all sorts of sicknesses and conditions, ranging from fevers, skin problems, eyesight deficiencies, stomach pains, respiratory illnesses, and dysentery. Even now, modern medicine discovers new things about noni juice every day, validating the wisdom of these ancient doctors.

Hidalgo Foods is dedicated to delivering only the best and most potent functional foods to our customers. As part of this goal, we seek to educate people about healthier food and lifestyle options, and that includes telling only the absolute scientific truth about each of our many products. We are proud to include noni juice as part of our diverse product lineup, and assure our customers that we supply the purest and highest quality noni juice on the market. This is in keeping with our mission of never compromising when it comes to providing consumers with only the best health and nutrition options possible.

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